How to Run Successful Facebook Ads Campaign | Meta Marketing

Basic Concept to Set Up a Facebook Ad Campaign?

Step 1: Create A Business Manager Account

If you want to start advertising using Facebook ads manager, you should first set up a Business Manager account. Once your Facebook Business Account is created. Then You are eligible to set up advertising access through Facebook Business Manager.

Step 2: Select an Ad Campaign Objective

This is first step to creating a paid ad campaign is to decide on an ad objective. An Ad objectives help you to achieve the desired goal you wish to gain from the campaign. Facebook Ads Manager provides 11 different-different objectives for the funnel: Awareness, consideration, or conversions.

1. Awareness campaigns: Choose this objective when you want to generate knowledge & interest in your product or service to customer or prospects.

2. Consideration campaigns: Choose this objective when you want to allow people to engage with your products or brand, click on specific links for more information.

3. Conversion campaigns: Choose this goal when you want to prompt audiences towards a call-to-action, such as a click to purchase or sign up for a promotion.

The objectives which you can choose for different- different stages of the funnel:

1. Awareness Campaign 
Show your ads to Facebook user who are most likely to remember them
Good for:
Brand awareness
Video views
Store location awareness

Reach: Get the reach of maximum number of people by Show your ads.
Video views: Get your video ad seen by more people most likely to watch it.
Store / Local awareness: it’s Like brand awareness, but it’s for a particular geographic area.

2. Traffic Campaign 
Send people to a destination, such as your website, app or Facebook event.
Good for:
Link clicks
Landing page views
Messenger and WhatsApp

3. Engagement Campaign
Get more messages, video views, post engagement, Page likes or comment. Reach more users likely to engage with a post.
Good for:
Messenger, Instagram and WhatsApp
Video views
Post engagement

4. App Promotion: Find new people to install your app and continue using it. Increase your app install and Serve your ad to people most likely to go to your business’ app
Good for:
App installs
App events

5. Lead generation Campaign: Collect business leads and information from people who interested in your product or services (e.g., with a newsletter sign-up form).
Good for:
Instant Forms

6. Sales Campaign: Find people who are likely to purchase your product or service.
Good for:
Catalogue sales
Messenger and WhatsApp

Messages: Engage with your customers or prospects on Messenger, Instagram Direct messages, WhatsApp
Conversions: Drive an action on your website (e.g., download, sign up, call a number, make purchase).
Catalogue sales: Showcase your deferent variety of products for boost sales (mainly e-commerce)
Store traffic: Boost ads for people who near your store or business location.

Step 3: Select Your Audience

You can filter your audience in such a ways.
1 Location
2 Age
3 Gender
4 Language
5 Education
6 Interests
7 Behaviors
8 Net Worth
9 Languages

Step 4: Set Your Budget (Daily / Lifetime)

Facebook ads manager provides a complete control to the amount how much you want to spend on each ad. There are two main ways to allocate your ad budget.

1. Daily spend - The average amount which you want to spend per day for an ad.
2. Lifetime spends - The amount which you want to spend for over a fixed duration of time on an ad campaign.

Facebook ads manager sets a daily budget by default, but you can adjust this budget even when your campaign is running live. 

Step 5: Decide On Ad Placements

Facebook set automatic placement to gives you the best results, it’s selected by default. But you can choose your own placement from a list of options which is provided by Facebook.

Here you can read a complete list of all of the Facebook ad placement options that provides:

Feeds Ad Placements

Facebook News Feed
Instagram Feed
Facebook Marketplace
Facebook Video Feeds
Facebook Right Column
Instagram Explore
Instagram Shop
Messenger Inbox

Stories Ad Placements

Facebook Stories
Instagram Stories
Messenger Stories

In-Stream Ad Placements

Facebook In-Stream Videos
Instagram in-stream videos
Instagram Reels

Step 6: Monitor Your Facebook Ads Campaign Performance Periodically

Facebook ads manager provides you campaign report to see and control the ROI of your particular campaign. Some important metrics more are:

Clicks: it’s a number of times users have clicked on your ad.
Impressions: The number of times your ad was shown front user.
Conversion Rate: The percentage of people who click on your ad and becoming a lead or making a purchase, download, visit site.

Note: If your ads are not working properly, means your ads aren't bringing in any sales or leads as you wish them. May be its happening because of one of the following reasons:

You are targeting the wrong audience: Wrong audiences Targeting it’s like shooting in the dark. Means You are displaying your ads to people but you don’t know they are interested or not interested in your message.

Your ads lack a solid visual appeal: Facebook provides several options to use rich quality media visual for its ad formats. Use Quality Images and videos in your ads which are easily digestible and shareable.

Basic Requirement to Create Facebook Ad

Media: Add your own created images or videos.

Primary text: Grab your audience’s attention and convince them why they need to click on your ad.

Headline: Depending on your selected ad format, your headline must have under 25 to 30-character only.

Description: Sometimes this will show, sometimes it won’t show.

Website URL: Copy and paste your website (Landing Page) URL here.

Display link: This is the dummy display link for ad placements with limited space.

Call-to-action: This button directs the audience to take a specific action. Make sure your CTA and destination match. 

For example, don’t use the ‘Contact Me’ CTA if the link brings a user to an eBook download page.

Once you have filled all the required details and created your Facebook ad, you can Publish your Facebook campaign. 

Then Facebook will ensure it does not violate Facebook's Advertising Policies before going live. Ads are reviewed within 24 hours.